Designing A New Event


I work with a lot of events on their print and digital design. Some are established, and I either use their existing graphics as is, or, more often, update their design and theme.

Then there are the new conferences and festivals. Most don’t even have a logo, and few realize just how critical their branding is for their success. Brand quality is essential to generate excitement and confidence in your event, increase attendance, and attract high level speakers and sponsors.

Cohesiveness is important in everything you put out there with your name on it. Logo, colors, fonts and visuals should be consistent along with your message. Set high standards from the start – if you post a poor quality image on your website, people will doubt the quality of your event.

Here are some of the items a new conference will need designed:

  • Event Name
  • Logo
  • Business cards
  • Social media ads, banners
  • Webpage
  • Print ads
  • Brochures (digital and/or print), postcards
  • Advertising spec sheet
  • Registration packet
  • Conference preview guide
  • Conference print guide
  • Digital guide
  • Name badges
  • Signage, banners

Integrate design in your event strategy from the start. Get a good designer early on who knows event design. A great conference is a designed experience. Your speakers, sponsors and participants need to feel the effort that went into every single detail. Assure them they will not be wasting their time and money. Event design isn’t just creating an event – it’s designing an experience.

Call me today for a free personal consultation about your event design needs.


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