Cutting Edge Music Business Conference Digital Event Guide

Digital, Event Guides, Featured, Just Finished

The conference is coming up in a few days, and I just finished the printed and digital schedule guides.

Online Live Preview 2018 Mobile Guide:

Click to download the 2018 PDF

For the 2019 guide, I just started with last year’s files for continuity.

Click here to download the 2019 PDF

The printed pocket guide is a 16-panel poster fold. At 4×6, it will fit in your pocket. Unfortunately, a few things may be out of date because some speakers changed after we went to print. But that’s the limitation of print, which is why the mobile guide is so critical.

The two guides go hand in hand (literally), and bring  digital and print together seamlessly for a complete matching experience. The conference website has a link to download the Mobile Guide on their website and will be sending emails with the PDF as an attachment (it is only 7 MB). There will also be a sign at the registration table with the url to download the mobile guide, and the printed pocket guide also has a reminder to get the mobile guide.

The colorful interactive MOBILE GUIDE is optimized for smart phone viewing – 81 pages with many clickable internal links as well as to external websites. It looks just as nice on computer and tablet.

The home page provides a central menu to easily jump to all the key sections:

Like an app, there is also a menu on the top of each page to jump to the most important sections so you don’t have to go back to the home page. But it also places a home button on every page to allow users to go back to the main menu from wherever they are.

The At A Glance Schedule is a handy easy-to-read grid with an overview of each day’s sessions on a single page. The top menu in each section is customized to navigate to specific days within that section.


There are numerous ways the mobile guide makes paying sponsors happy. First, there is a sponsor logo page with each logo hot linked to the sponsor’s website.

Plus there are full-page clickable ads strategically placed throughout the guide for various sponsors, artists, and outside vendors wanting to connect with this market. This is a fantastic revenue generator for the conference, provides quality, focused exposure for the advertisers, and makes it easy for attendees to learn more about these valuable resources.

Because the mobile guide is not limited by page count, there are numerous bonus pages devoted to describing the conference and organization, bios and high res photos. In the past we couldn’t include everything we wanted in the print guide because it increased the cost of printing too much. Next year we may even include sound clips. With the mobile guide, the sky’s the limit.

And because the speakers and artists can change at the last minute, it is also easily updatable. I just make the change in the source file and the conference emails and posts the new file.

This mobile guide format is universally compatible with all platforms, searchable, printable, archivable, password protectable, easily distributed, and familiar to most users. It works great in iPhone’s iBooks app. Adobe Reader and Dropbox’s PDF reader work well on any platform. The same file is compatible with and looks the same on iOS, Android, Mac or PC . It just works.

Call today to get my exclusive mobile guide and event design package for your next conference or festival. 504-312-2354

P.S. This format is also great for e-brochures, e-catalogs, e-books, and more.


Dr. Michael White – Tricentennial Rag

CDs, Just Finished

Just Finished – Just in time for Jazz Fest 2018 and New Orleans Tricentennial.

Order yours directly from Basin Street Records

Dr. Michael White, acclaimed clarinetist and  is one of my favorite longtime clients. He is one of the most talented and knowledgeable New Orleans Jazz musicians and scholars.

Tricentennial Rag is a celebration of 300 years of New Orleans music featuring a “gumbo pot” of song ideas, all of which are originals save the famous “When The Saints Go Marching In,” that span in style from the earliest jazz with Jelly Roll Morton-inspired tunes such as “Mandeville Stomp” that has a ragtime feel spiced with Charleston and Latin rhythms, to “revival-style” up-tempo tunes like “I Saw Jesus Standing in the Water,” to songs like the title track “Tricentennial Rag” which stands in a category of its own as a “modern” 21st century rag by both engaging with and departing from traditional ragtime forms and using an infectious repeated four-bar main section as much influenced by pop music as by early jazz and rags. The eclectic sounds don’t stop there, and other themes include the lively brass band sound reminiscent of New Orleans Carnival parades and activities present on “On Mardi Gras Day,” a medium-tempo blues on “Blues on the Bayou,” and the joyous “flirt song” in the tradition of old pop love songs, “What I Wouldn’t Do To Be With You.”

Few people stand as qualified as Dr. White for such a task with a decades-long career as a New Orleans-born musician and accolades including: Heritage Fellow of the National Endowment for the Arts (the nation’s highest award in the traditional and folk arts), six-time winner of Offbeat Magazine’s “Clarinetist of the Year,” Louisiana Endowment for the Humanities Humanist of the Year, The Jazz Hero Award from the Jazz Journalists Association of America, and several TV appearances including performing the National Anthem at the Allstate Sugar Bowl, HBO’s Treme, and many song placements in TV and Film.